I created this logo for Orion’s Edge, a one-person, AI-forward marketing agency serving the firearms, tactical, and outdoor industries. Working within the provided brand guidelines, I developed a mark that merges two distinct ideas: an arrowhead, referencing Orion the Hunter and the brand’s connection to precision and pursuit, and the cursor, a universally recognizable symbol of the digital world. The result is a simple, versatile mark that bridges Orion’s traditional hunter-inspired identity with its technology-driven approach.
Alternates & Sketches
